Hello!

I do strategy at Cyberwoven.

Academic Papers:

  • (2020) The head, the heart and the how: How to use consumer decision-making affect and cognitive mediators to create more effective search marketing campaigns. Journal of Education Advancement and Marketing
  • (2020) Admissions and Advertising: Students’ perception of social media advertising as a recruitment tool at Journal of Digital and Social Media Marketing.
  • (2020) It Only Works if it All Works: An analysis of integrated marketing communications and its applications for enrollment management marketers at Journal of Marketing and Communications for Higher Education
  • (2020) Communications planning: What it is, why it’s important and how enrollment management marketers can apply it at Journal of Education Advancement and Marketing
  • Digital Advertising and the Marketing Mix: A review of current literature and implications for Higher Education Marketers at Journal of Marketing and Communications for Higher Education

Industry Articles:

Projects:

A case for integrated marketing communications at Planning Dirty

Why enrollment marketers should think like comms planners

Awards:

  • Won Gold at 2019 Educational Advertising Awards — Total Advertising Program
  • 2019 Silver ADDY Award — Brochure Campaign
  • Won Grand Award at 2019 CASE — Recruitment Publication
  • Won Gold at 2018 Education Digital Marketing Awards — Total Marketing Program
  • Won Gold at 2017 Education Digital Marketing Awards — Digital Advertising