What Starts Here, Echoes Everywhere
University of South Carolina: Research, Strategy, Campaign Concepts and Production Introduction The University of South Carolina (UofSC) is a large state flagship institution located in Columbia, South Carolina. Undergraduate enrollment is approximately 27,000. It has been given a top-tier designation for research and community engagement from the Carnegie Foundation. Last year’s recruitment class was approximately…
5 Questions to Boost Your University Brand Strategy
When we examine university brand strategy, specifically, it’s the communications that often get the glory. It is the exciting stuff. What we fail to recognize, or at least celebrate, is the craft it took to get there.
College Marketing Strategies: A framework for building a digital marketing ecosystem that’s geared for growth
This article will show how two key tenets – mental and physical availability – can be used to develop a more effective college marketing strategies for digital channels.
Social Media Marketing for Higher Education
Some things have changed in the era of Covid-19. The best ways to increase your brand’s digital visibility have not.
Marketing for Higher Education: Balancing the Modern Higher Ed Brand
Modern higher ed brands bring balance to the challenges of brand building across digital spaces with marketing’s most fundamental truths.
Loading the Slingshot: Challenger Thinking for Higher Education Branding
Explore challenger brand thinking and two applications for higher education marketers.
The New Realities of Graduate Student Recruitment
Why the future of recruiting students for graduate programs is all about focus.
Life After Cookies: 5 Higher Education Advertising Strategies to Engineer Attention
Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these 5 creative tactics.
Chris Huebner 