University of South Carolina: Research, Strategy, Campaign Concepts and Production Introduction The University of South Carolina (UofSC) is a large state flagship institution located in Columbia, South Carolina. Undergraduate enrollment is approximately 27,000. It has been given a top-tier designation for research and community engagement from the Carnegie Foundation. Last year’s recruitment class was approximately […]
When we examine university brand strategy, specifically, it’s the communications that often get the glory. It is the exciting stuff. What we fail to recognize, or at least celebrate, is the craft it took to get there.
College Marketing Strategies: A framework for building a digital marketing ecosystem that’s geared for growth
This article will show how two key tenets – mental and physical availability – can be used to develop a more effective college marketing strategies for digital channels.